Even though American consumers throw away about 80 billion pounds of food a year, only about half are aware that food waste is a problem. Even more, researchers have identified that most people perceive benefits to throwing food away, some of which have limited basis in fact.
A recent study found that 53 percent of respondents said they were aware that food waste is a problem. This is about 10 percent higher than a previous study, which indicates awareness of the problem could be growing.
But it is still amazingly low. If we can increase awareness of the problem, consumers are more likely to increase purposeful action to reduce food waste. You don’t change your behavior if you don’t realize there’s a problem in the first place.
Generally, people consider three things regarding food waste. They perceive there are practical benefits, such as a reduced risk of foodborne illness, but at the same time they feel guilty about wasting food. They also know that their behaviors and how they manage their household influences how much food they waste.
How Americans Think About Food Waste:
Perceived benefits: 68 percent believe that throwing away food after the package date has passed reduces the chance of foodborne illness, and 59 percent believe some food waste is necessary to be sure meals are fresh and flavorful.
Feelings of guilt: 77 percent feel a general sense of guilt when throwing away food. At the same time, only 58 percent understand that throwing away food is bad for the environment, and only 42 percent believe wasted food is a major source of wasted money.
Control: 51 percent believe it would be difficult to reduce household food waste and 42 percent say they don’t have enough time to worry about it. Still, 53 percent admit they waste more food when they buy in bulk or purchase large quantities during sales. At the same time, 87 percent think they waste less food than similar households.
Many people feel they derive some type of benefit by throwing food away, but many of those benefits are not real. For example, they misunderstand “Sell by” and “Use by” dates on food packages. Only in rare circumstances is that date about food safety.
Food waste is the largest source of municipal solid waste in the U.S. and the most destructive type of household waste in terms of greenhouse gas emissions. Consumers can help by reducing food waste.